Lust Pro font

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Confident, versatile, and yes — kinda sexy. Neil Summerour’s Lust Pro typeface family combines the aesthetics of ‘70s design hero Herb Lubalin with 21st-century digital type craft. Its extreme thicks and thins are connected by unapologetically curvaceous strokes that evoke the human form. Set it large on screen or print, and enhance its fashiony flair with included swash alternates.

Try Lust Pro No. 3 Italic, on us, then explore the full family and Didone variants – that’s 60 fonts in total. See and buy them from Positype or MyFonts.