Licensing 101

When you buy stock footage from Dissolve, you actually license the right to use it in your projects in the ways described by each clip’s royalty-free or rights-managed license. Release status also determines how clips may be used.


   Royalty-free license

Royalty-free (RF) clips may be used for an unlimited number of projects and mediums, for unlimited duration, worldwide. The advantages: versatility and convenience.


   Rights-managed license

Rights-managed (RM) clips are available for license per-project, defined by a combination of medium (such as advertising, television show, or film), usage (such as theatrical, festival rights, online advertising), scale (region or target audience), and duration (i.e., one year or the life of the project).

The advantages:

  • more distinctive in content and style
  • license only for the uses your require
  • license clips exclusively for your project

When you license a rights-managed clip, you may request usage history, allowing you to ensure your clip is being used in an original or unique context compared to previous usages. Exclusive rights are also available, whereby we remove the clip from our collection.

With Dissolve’s handy pricing calculator, and expert customer service close at hand, licensing rights-managed clips is easy and clear. For more information, talk to us.

For complete licensing information, read our end user license agreement.


Release status

Any clip you license, whether royalty-free or rights-managed, also has a release status, which defines how clips may legally be used, based on permissions granted by the people in the clips, or by owners of properties shown in the clips.


   Commercial release

Many clips on our site have model and property releases. These clips may be used in virtually any commercial or editorial context, including:

  • commercials for online or broadcast use
  • documentary or journalistic videos
  • feature-length and short films
  • explainers and corporate videos
  • web sites and digital media
  • video games and software applications

   Editorial release

Some clips on our site do not provide model and/or property releases. These may be used in editorial contexts only, such as documentaries, non-fiction shorts, or videojournalism (news).


What can you do with a clip? Check this table.

Clip license and release How you can use it Extended license uses
Royalty-free, Commercial In an unlimited number of commercial and/or editorial projects by up to 10 users per organization May be used as part of software templates, content packages, or in resale contexts, or by an unlimited number of users in one organization
Royalty-free, Editorial In an unlimited number of editorial projects, by up to 10 users in one organization May be used by an unlimited number of users in one organization
Rights-managed, Commercial In a single commercial or editorial project, in the medium, usage, scale, and duration specified when you priced the clip N/A
Rights-managed, Editorial In a single editorial project, in the medium, usage, scale, and duration specified when you priced the clip N/A

For licensing and release questions, or to arrange extended licensing, contact us.